In a groundbreaking development that promises to reshape the landscape of weightlifting, the Asian Weightlifting Federation (AWF) has unveiled a strategic sponsorship agreement worth 200,000$ with the esteemed Nelco Sports Equipment Company (“Nelco”). Effective from August 2023, this partnership will see Nelco emerge as a key provider of sports equipment for weightlifting across the Asian continent.
This sponsorship agreement is a testament to the AWF’s unwavering dedication to nurturing and advancing the sport of weightlifting. It marks a significant milestone in their ongoing efforts to elevate the sport’s stature and accessibility, not just within Asia, but on a global scale.
Mohammed bin Ahmed Al-Harbi, Secretary-General of the Asian Weightlifting Federation, extended a warm welcome to this new partnership with Nelco. He expressed a sense of optimism about this collaboration with one of the world’s premier sports equipment brands, viewing it as a catalyst for unlocking new opportunities and forging further partnerships that will fortify the sport of weightlifting in Asia.
Echoing these sentiments, Mr. Varun Anand, General Manager of Nelco, articulated his pride in this partnership with the Asian Weightlifting Federation, a global powerhouse in the world of weightlifting. Anand underscored that this alliance dovetails with Nelco’s broader ambitions of fostering sports participation on a global scale, and he is confident that it will significantly propel them towards achieving this objective.
The agreement was formalized in the presence of an esteemed assembly of weightlifting luminaries. These included Muhammad Hassan Jalloud, President of the International Weightlifting Federation; Muhammad bin Yusef Al-Manea, President of the Asian Federation; and Mr. Sadev Yadev, President of the Indian Weightlifting Federation.
This strategic alliance between Nelco and the AWF heralds a new era of growth and development for the sport of weightlifting in Asia. It is poised to create a ripple effect of positive impacts, benefiting athletes, fans, and stakeholders across the Asia.
This sponsorship agreement is a testament to the AWF’s unwavering dedication to nurturing and advancing the sport of weightlifting. It marks a significant milestone in their ongoing efforts to elevate the sport’s stature and accessibility, not just within Asia, but on a global scale.
Mohammed bin Ahmed Al-Harbi, Secretary-General of the Asian Weightlifting Federation, extended a warm welcome to this new partnership with Nelco. He expressed a sense of optimism about this collaboration with one of the world’s premier sports equipment brands, viewing it as a catalyst for unlocking new opportunities and forging further partnerships that will fortify the sport of weightlifting in Asia.
Echoing these sentiments, Mr. Varun Anand, General Manager of Nelco, articulated his pride in this partnership with the Asian Weightlifting Federation, a global powerhouse in the world of weightlifting. Anand underscored that this alliance dovetails with Nelco’s broader ambitions of fostering sports participation on a global scale, and he is confident that it will significantly propel them towards achieving this objective.
The agreement was formalized in the presence of an esteemed assembly of weightlifting luminaries. These included Muhammad Hassan Jalloud, President of the International Weightlifting Federation; Muhammad bin Yusef Al-Manea, President of the Asian Federation; and Mr. Sadev Yadev, President of the Indian Weightlifting Federation.
This strategic alliance between Nelco and the AWF heralds a new era of growth and development for the sport of weightlifting in Asia. It is poised to create a ripple effect of positive impacts, benefiting athletes, fans, and stakeholders across the Asia.
